How to conduct a small mail order business

Name: How to conduct a small mail order business
Author: W. E. Skinner

By W. E. Skinner

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About This Book

A practical guide to operating a small mail-order enterprise, covering product choice, pricing, advertising, and fulfillment. It compares staple versus novelty lines, highlights lightweight, low-cost specialties that travel well by post, and emphasizes truthful descriptions and decent, lawful promotion. The text advises using printed catalogs and circulars with shipments, maintaining careful correspondence with customers, and employing advertising agents and appropriate periodicals. It also addresses postage and packing concerns, warns against deceptive or obscene schemes, and recommends studying competitors’ methods while retaining originality to build repeat business.

About the Author

W. E. Skinner

W. E. Skinner was an author known for his contributions to practical business literature and the exploration of psychological themes. His notable works include "How to Conduct a Small Mail Order Business," which provides insights into the operations and strategies of mail order commerce, and "Mind Reading," which delves into the nuances of human perception and understanding. Skinner's writings reflect a blend of entrepreneurial advice and psychological exploration, appealing to readers interested in both business and the intricacies of the human mind.