About This Book
When individuals assemble for collective action their psychology acquires new, often unconscious characteristics distinct from personal traits. Such assemblies show reduced critical reasoning, increased suggestibility, emotional contagion, anonymity-fueled impulsiveness, and quick crystallization of shared beliefs under the sway of leaders and prestige. These unconscious forces can create complex cultural products like language yet make societies resistant to sudden reform; institutions and customs change slowly. Study therefore must weigh theoretical reasoning against practical realities, acknowledging hidden causes and recurrent mechanisms—contagion, suggestion, and the conservative power of tradition.
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