Selling Home Furnishings: A Training Program

This bulletin offers a practical course for retail salespeople in home furnishings, combining sales technique, product knowledge, and decoration principles. Organized into units, it covers developing the salesperson's role as a business builder, interview and closing methods, demonstrating value, differences in buyers, and vocabulary. It surveys furniture styles and woods, mattresses and bedding, floor coverings and fabrics, room-by-room furnishing strategies, lighting and accessories, and basic interior-decoration principles. Appendices supply glossaries, teaching outlines, advertising and promotion checklists, and reference lists, making the material suitable for short group study, store meetings, or individual reference to improve selling effectiveness and customer service.