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Power of Mental Imagery / Being the Fifth of a Series of Twelve Volumes on the / Applications of Psychology to the Problems of Personal and / Business Efficiency cover

Power of Mental Imagery / Being the Fifth of a Series of Twelve Volumes on the / Applications of Psychology to the Problems of Personal and / Business Efficiency

By Warren Hilton
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About This Book

The text examines recognition and imagination as mental operations linked to mental imagery, distinguishing reproductive recognition from creative imagination and surveying visual, auditory, gustatory, olfactory, muscular and tactual images and individual differences documented by investigators. It gives practical guidance for influencing others through imagery in teaching and advertising, tests to assess and strengthen different imagery modalities, and exercises to cultivate them. It also considers creative imagination in business: how ideas produce material results, prerequisites to achievement, methods for planning radical changes, developing departments, evaluating employees' imaginative capacity, and the relation between imaginative visualization and effective action.

About the Author

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Warren Hilton

Warren Hilton was an influential author and psychologist known for his contributions to the field of applied psychology, particularly in relation to personal and business efficiency. He authored a series of twelve volumes that explore the practical applications of psychological principles in everyday life. His notable works include "Psychology and Achievement," which serves as an introduction to his theories on how psychological insights can enhance personal success. Hilton's writings emphasize the power of thought, mental imagery, and initiative, making him a significant figure in the early 20th-century self-help movement.

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