About This Book
A satirical portrait of a provincial haberdasher and his flashy New Waterloo establishment uses witty observation to lampoon the nineteenth-century culture of puffery. The narrator catalogs extravagant shopfronts, grandiose names, and theatrical advertising to show how display and promotional artifice overshadow substance in local commerce. Special attention is paid to the marketing of fashionable female goods and the social appetite for novelty, with humorous examples that expose the mechanics and absurdities of commercial hype in a small town.
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