The Broadway Anthology

Name: The Broadway Anthology
Author: Edward L. Bernays

By Edward L. Bernays

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American Literature Plays/Films/Dramas Poetry Short Stories

About This Book

A collection of theatrical poems, essays and short sketches that observe and satirize stage life, press agents, vaudeville headliners and the mechanics of Broadway spectacle. Contributors offer profiles of managers and stars, reflections on publicity and promotional tactics, and lyrical pieces about the theater's social rhythms and the emerging screen. Scenes shift between backstage domesticities, publicity dilemmas and public performances, blending critical comment, anecdote and poetic description to map the personalities, practices and atmosphere of the theatrical world.

About the Author

Edward L. Bernays

Edward L. Bernays (1891-1995) was an influential figure in the field of public relations and is often referred to as the "father of public relations." He was known for his innovative techniques in shaping public opinion and consumer behavior. Bernays emphasized the importance of understanding the psychology of audiences, which he applied in various campaigns throughout his career. His notable works include "Crystallizing Public Opinion," where he outlines the principles of public relations, and "The Broadway Anthology," which reflects his engagement with the arts. Bernays' contributions have left a lasting impact on marketing and communication strategies.