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Selling Latin America: A Problem in International Salesmanship. / What to Sell and How to Sell It cover

Selling Latin America: A Problem in International Salesmanship. / What to Sell and How to Sell It

By William Edmund Aughinbaugh
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Business/ManagementEconomicsHistory - Modern (1750+)Travel Writing

About This Book

Drawing on extensive first-hand travel and commercial experience, the work surveys markets across Latin America and the West Indies with country-by-country analyses of demand, distribution, and local business customs; it then presents practical guidance on methods of doing business, salesmanship, customs and tariff systems, trademarks, finance and credits, packing and shipping, advertising, reciprocity, and health precautions, and is supplemented by photographs, maps, and an appendix of practical references for exporters and sales agents.

About the Author

Aughinbaugh, William Edmund portrait

William Edmund Aughinbaugh

William Edmund Aughinbaugh is an author known for his work in the field of international salesmanship. His notable book, "Selling Latin America: A Problem in International Salesmanship. / What to Sell and How to Sell It," explores the complexities and strategies involved in marketing products to Latin American markets. Aughinbaugh's insights contribute to the understanding of cross-cultural sales techniques and the dynamics of international trade. His work is particularly relevant for those interested in business, marketing, and the economic relationships between the United States and Latin America.

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