About This Book
A series of comic episodes follows an eccentric, self-styled advertising genius whose catchy slogans and promotional schemes produce both absurd successes and humiliating failures. The narrator recounts ventures that range from patent remedies and land-boom promotions to organized health clubs, church fundraising, automobile mishaps, poetic aspirations, and romantic farce. Each tale satirizes the habits of boosterism, the mechanics of publicity, and public gullibility, using anecdote, tall-tale exaggeration, and slapstick mishap to reveal human vanity, optimism, and the odd economics of fads and sham enterprises.
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