About This Book
A practical manual presents salesmanship as an art and a process for ensuring personal success, arguing that effectively advertising one's true capabilities—rather than imitating others—is the decisive skill. It outlines how to study and practice selling continuously, prepare prospects, gain opportunities, overcome obstacles, and cultivate character and presentation to make favorable impressions. Chapters address self-knowledge and skill development, prospecting and gaining chances, understanding others, responding to invitations and setbacks, and finally achieving and celebrating the goal of success.
About the Author
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