Applied design for printers

A practical primer presents fundamental principles for arranging elements on the printed page, treating design as the organization of masses, lines, and dots to achieve fitness and beauty. It distinguishes flat decorative patterns from pictorial representation, explains materials of design, and defines qualities such as harmony, proportion, balance, symmetry, variety, motion, and rhythm. Guidance on ornamentation and typographic application is supplemented by a historical survey of influential stylistic periods. Supplementary reading, review questions, and a glossary make it suitable for instructional use by apprentices and early students of printing.